PRESS RELEASE
[Karachi:
24 May 2018]: Dolmen Mall, renowned for celebrating
festivities all year round, brought together leading international and local
brands to celebrate Ramadan at Dolmen with 70 high achieving students from The
Citizen’s Foundation (TCF).
Under
the umbrella of Dolmen Cares, the collaborated activity with Dolmen Mall brand
partners like Khaadi, BabyShop, OUP, McDonalds and Sindbads celebrated positive
social change through education by delighting students with a recreational and
educational trip around the mall. Members of participating brands, TCF,
socialites and celebrities like Asaad Ahmed, Kashmir Band, Moammer Rana, Sonya
Hussain, Nadeem Baig and others were among the forerunners spreading smiles on
the faces of TCF students who got top scores last academic year.
Aged between
8 to 11 years, boys and girls from less privileged backgrounds were delighted
to participate in a ‘on the house’ shopping spree and iftaar upon completion of
the academic term. Volunteers from participating brands rejoiced the student’s achievement
and resolve for their academic pursuits by helping them select their Eid
outfits from the country’s most favoured brand – Khaadi! The spirit of giving
caught momentum as the students toured around the mall towards Baby Shop and were
elated to receive surprise gifts.
Naureen
Khan – General Manager Marketing, Dolmen Mall shared her view: “We take pride
in giving our community a reason to revel the joys of love and togetherness
through their fervor for shopping, food and entertainment. I believe it is our
collective responsibility to share and bring a positive change in society
through this collaboration with TCF and all our brand partners. We delight in
ensuring that there is something for everyone and it was a pleasure for our
team to creating memories by celebrating Ramadan at Dolmen with TCF children. We
felt grateful to have a chance to spread smile on the faces of these bright TCF
students through Dolmen Eidi.”
Testing
the literacy and street soundness, students were quizzed on creativity, math
and social skills by OUP – Oxford University Press team and remained engrossed
in a story telling session until a scrumptious iftaar by McDonalds at the
Dolmen Mall’s food court. The excitement peaked as Sindbads’ made an appearance
to handout Dolmen Eidi and goody bags in addition to taking children for
unlimited Sindbads play time and rides.
“Ramadan
holds a special place in our hearts; people are in the spirit of giving and it
helps us continue our mission to educate the less privileged children of
Pakistan. Education remains one of the most pressing matters of our country and
we staunchly believe that it is the only answer to the questions of poverty and
other social issues. Our children have demonstrated great talent and diligence
with 64% scoring A/ A+ grades last academic year. This Ramadan, we are
delighted to have this unique collaboration with the Dolmen family that not
only highlights our endeavor but also motivates children to become agents of
positive change,” said Isfandyar Inayat, General Manager Outreach at TCF.
The
Economist has called The Citizens Foundation (TCF) "perhaps the largest
network of independently run schools in the world." TCF has nearly 1,500
schools in 700 sites across Pakistan where children were previously
out-of-school. The Foundation is the largest private employer of women in
Pakistan with an all-female faculty of 12,000 teachers and principals. TCF has
220,000 students this year. Nearly half (48%) of TCF students are girls.
Eighty-eight percent of TCF alumni have gone to college and 71% are employed.
About Dolmen: The Dolmen Mall has
revolutionized the retail landscape of Pakistan. Located at the waterfront, at
the intersection of the upscale Defence and Clifton neighborhoods, this mall
integrates the best in food, fashion and leisure. Anchored by Hyperstar and
Debenhams, Dolmen Mall Clifton has a strong mix of local and international
brands including Aldo, Mango, Next, Nike, Mothercare, Timberland and Charles
& Keith. With 130 retail outlets, a multi-level department store, and a
food court that accommodates 1200 customers.
About TCF: The Citizens Foundation
(TCF) is a non-profit organization set up in 1995 by a group of citizens who
wanted to bring about positive social change through education. Today, TCF is
one of Pakistan’s leading organizations in the field of education for the less
privileged. The TCF model is providing quality education to 220,000 children
through almost 1,482 purpose-built school units located in the heart of
Pakistan’s urban slums and rural communities. The organization ensures
that girls represent nearly 50% of overall student enrolment. To magnify its
impact, improve enrolment and quality of education, TCF is now adopting
Government schools across Pakistan.
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